This technology has helped them to keep the identity
As the technology developed, smaller versions of laser machines started coming into the market. This has reduced the price of the machines and made the operation easier. Apart from that the new machines can be used for laser engraving on any surface. Thus laser markinghas become a common practice on every item. Earlier it was limited to the labels attached to some products. As the use of laser technology as increased more and more companies started manufacturing it. This tight competition in the market pulled the prices further down.
With the arrival of smaller laser machines, it became possible to engrave on even a smaller surface. Thus the jewelers started using laser engraving to manufacture personalized ornaments. The demand has increased for these types of ornaments and more and more jewelers followed the path. Now these smaller types of laser machines are even available in retail counters and kiosks.
When the personalized ornaments popularized the concept of laser marking among the public, it was the attraction of the labels and the fact that the marking will be permanent attracted manufacturing houses towards laser technology. More and more companies started using laser engraving on their products. This helped them to keep their identity as well as prevent any sort of duplication. In a highly competitive market, it is necessary to keep the quality of the product. Duplicates appearing in the market will never have the same quality and will definitely harm the reputation of the original ones. Laser technology helped the manufactures in this regard to a greater extent.
Thus by the end of the last century, laser engraving and laser marking has become a common thing and many people came into this profession. Now you can see a lot of small and big units which entirely live on laser technology. They may be manufacturing labels for big units or doing job works on contract basis. Now this has been approved as a profitable profession and many people are making their livelihood on this profession. In total, the technology has gone beyond expectations.